Walk The Inghams Way
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Trust Nature
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Walk The Inghams Way • Trust Nature •
Partner: Inghams Walking
Details: 2025 Walking Campaign
Team:
Strategy: Sophie Offord, Victoria Rojo, Danny Crossley
Art Direction & Graphics: Victoria Rojo, Danny Crossley
Photography: Melody Sky
Video & Editing: Will Nangle
The Challenge
After celebrating 90 years with their ski campaign, Inghams asked us to translate that heritage, expertise, and creativity into Walking Holidays.
The brief was clear:
Maintain synergy with the broader Inghams brand and the 90th birthday celebrations.
Create a campaign that is simple, versatile, and adaptable across all customer touchpoints throughout the season.
Highlight that walking holidays with Inghams are done differently, emphasizing service, expertise, and heritage.
Keep the campaign customer-centric—showing that every guest can shape their holiday to suit their pace and style.
Our Approach
We wanted a concept that celebrated Inghams’ expertise while giving customers the freedom to experience walking holidays their way.
Through workshops and creative brainstorming, we focused on the idea that Inghams doesn’t just offer holidays — they offer a way of doing holidays. From Stay and Walk bases to curated adventures, Inghams allows every guest to set the pace, explore at their own speed, and still enjoy the comforts of a perfectly planned holiday.
The Concept: “Walk The Inghams Way”
The campaign builds on the brand’s heritage with a clear, simple, and versatile message:
As destination experts, we know how to do walking holidays differently. Our Stay and Walk holidays let you unpack and settle in, offering the perfect base for effortless access to your perfect holiday. Take it easy or embark on an adventure – explore at your own pace and still have time to unwind before dinner. Walk the Inghams Way!
Video Execution
The video execution reflected this freedom and flexibility. The video places Inghams at the centre, with different paths radiating outward. Each path showcases a different way to enjoy a walking holiday—allowing the viewer to see how they can create their own Inghams holiday, while still benefiting from decades of expertise and service.
It’s a celebration of customer choice, highlighting that every holiday can be tailored to individual preferences - hiking for stunning views, biking scenic routes, or simply enjoying a leisurely spritz in the sunshine. Inghams’ 90 years of experience mean that whatever your pace, they know how to make it effortless.
The campaign successfully highlights that after 90 years, Inghams still knows how to do walking holidays differently, the Inghams Way.
