
huma/n/ature
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huma/n/ature
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huma/n/ature • huma/n/ature •
Partner: Moshun
Details: Brand and Website Design
Team: Victoria Rojo, Danny Crossley, Sophie Offord
Healing humanity to restore Earth’s vital ecosystems.
We worked with Moshun to create a brand identity and website that reflects our human connection with nature. Moshun’s mission is to reconnect human beings to nature, restoring our humanity, so that all life on Earth and its natural evolution returns to a state of harmonious imbalance.
We developed a brand identity that felt bold and original whilst still feeling connected to our natural world. The circle logo mark reminds us to bring nature awareness into every decision we make, just like the full stop of a period mark before continuing on with a story. As Earth-dwellers, we recognize the interconnectedness of nature and its living ecosystems with understanding of the special roles we play in preserving our planet.
We used filters and distortion on imagery to add a human touch. We love the blend and immersive feeling this creates. We can’t wait to see the impact Moshun will make!