
The Relentless Journey
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The Relentless Journey
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The Relentless Journey • The Relentless Journey •
Partner: The Entrepreneur Ship 2025
Big Idea: The Relentless Journey
Details: Brand Design, Web Design, Social Strategy, Fundraising Strategy
Team: Danny Crossley & Sophie Offord
Every year a different team takes on the Entrepreneurship to tackle the World’s Toughest Row. We worked with the 2025 team to create a fundraising website, brand identity and social strategy to help drum up emotional and monetary support to fund their race and champion their chosen charity partner.
Our design concept, "The Relentless Journey," uses textures and illustrations to convey the idea that the team will be battling physical and mental barriers as well as the natural world along the way. We used a bold sans serif which features a nice texture to create a rugged and natural feeling. We used a colour palette that was inspired by nature and the ocean. Our collaboration celebrates pushing boundaries and seizing opportunities, as one of the oldest teams taking on the World’s Toughest Row we wanted to transform their digital presence into a powerful narrative of resilience and achievement to gain fundraising and support over the next two years.