The team at Noise Studio were challenged to shift the perception for ECCO Outdoor from dependable, comfortable, and sustainable footwear to shoes that will carry you on epic adventures. Through conversations with key stakeholders and developing in-depth user personas, we understood that there was a huge range of ECCO customers - from urban young professionals to people enjoying their retirement.

Find Your Adventure. Find Your Element. This inclusive '23 creative strategy for ECCO Outdoor invites every ECCO customer to discover new experiences in the ECCO Outdoor collection.

Our collaboration resulted in the conceptualisation and execution of global photo campaigns for four ECCO Outdoor products, a video campaign, and social content, shot over 5 days in the French Alps. A campaign playbook including guides for design and copy teams. Design and copy toolkit with all assets and actionable recommendations for implementation. Tone of voice and messaging guidelines including principles, direction, and a suite of examples.