WSL One Ocean is an initiative brought to you by WSL and WSL PURE, whose mission is to inspire, educate, and empower ocean protection, starting with the global surf community.

This campaign asked the WSL community to share their stories and sustainable initiatives through social media with the hashtag, #WSLOneOcean. We used the WSL social platforms, User Generated Content, Athletes, Ambassadors, and partners to amplify the voices of people around the world who are taking action to protect the planet and encourage more people to get involved in saving our oceans.

A campaign that began with providing WSL with a fresh brand identity for WSL One Ocean and led to the creation of video content, educational pieces, graphic design, badges, GIFs, competitions, and impact reports across social media, broadcast, athletes, and ambassadors!

“Thanks all!  I really appreciate the focus and drive to really grow WSL One Ocean.  The materials shared here are the best I have seen ever in the history of our work in this space.  Super thoughtful, integrated and measuring results!  LOVE IT.”

- Emily Hofer, Chief People Officer & Purpose Officer