WSL Social Media Assets

This year as the 2025 championship tour schedule began for World Surf League, we were invited to create some fresh social media assets for the main World Surf League social channels that were in line with their recent rebrand.

We took elements of their brand guidelines such as large bold fonts, scratchy details, and layered elements to create interesting and engaging posts that would resonate with the WSL fan base and surfers worldwide. We balanced interesting compostitions with content to ensure important information such as comp results, athlete rankings, tour schedule, and heat information was clearly displayed.

The result - a layered and textural approach balanced with grids and information.